Digital Marketing

COURSE CONTENT(BRIEF)

Digital Marketing Course:

1. Introduction to Digital Marketing and its significance in business growth.
2. Website Development with WordPress for creating an online presence.
3. E-commerce setup using WordPress and WooCommerce for selling products online.
4. Search Engine Optimization (SEO) techniques to improve website visibility and rankings.
5. Social Media Marketing strategies for effective brand promotion and audience engagement.
6. Pay-Per-Click (PPC) advertising on platforms like Google Ads and Facebook Ads.
7. Content Marketing strategies for creating valuable and engaging content.
8. Email Marketing campaigns for customer acquisition and retention.
9. Analytics and Reporting tools to measure and analyze digital marketing efforts.
10. Final project and evaluation to apply the concepts learned throughout the course.

Fee Structure for Digital Marketing Course:

1. Course Fee: PKR 25,000 (Twenty-Five Thousand Pakistani Rupees)

Payment Options:
- Option 1: Pay the full course fee of PKR 25,000 upfront.
- Option 2: Pay 50% (PKR 12,500) after two free demo classes, and the remaining 50% (PKR 12,500) before the start of the second month.

Installment Plan (Option 2):
- Installment 1: PKR 12,500 due after two free demo classes.
- Installment 2: PKR 12,500 due before the start of the second month.

Note: Payment methods and further details will be provided during the registration process.

Course Duration: The Digital Marketing course will be completed in three months.

 

Class Timing:
- Morning Batch: 11:00 AM to 1:00 PM
- Evening Batch: 2:00 PM to 4:00 PM
- Weekend Batch: Available (timing to be announced)

Note: The weekend batch timing will be announced separately to accommodate the convenience of the students.

COURSE CONTENT(Detailed)

Course Overview:
Welcome to the Introduction to Digital Marketing course! This course is designed to provide you with a foundational understanding of key principles and concepts in digital marketing. Whether you are a beginner or have some experience in marketing, this course will equip you with the knowledge and skills necessary to navigate the digital landscape and kickstart your digital marketing journey. Through a combination of theoretical concepts and practical examples, you will learn about different digital marketing channels, strategies, and metrics to help you achieve your marketing goals.

Course Duration: 6 weeks

Course Objectives:
By the end of this course, you will be able to:

  1. Understand the fundamental concepts and terminology of digital marketing.
  2. Identify and target the right audience using various digital marketing channels.
  3. Develop a basic digital marketing strategy aligned with business objectives.
  4. Create engaging content for digital platforms.
  5. Recognize the importance of search engine optimization (SEO) and basic optimization techniques.
  6. Gain an overview of social media marketing and its potential for brand building.
  7. Understand the basics of email marketing and its role in lead generation.
  8. Analyze basic digital marketing metrics to evaluate campaign performance.
  9. Stay informed about current trends and advancements in the digital marketing field.

Course Outline:

Module 1: Introduction to Digital Marketing

  • Understanding the digital marketing landscape
  • Key concepts and terminology
  • Benefits of digital marketing over traditional marketing

Module 2: Identifying Target Audience

  • Market segmentation and target audience analysis
  • Buyer personas and customer journey mapping
  • Identifying audience demographics and psychographics

Module 3: Digital Marketing Channels

  • Overview of different digital marketing channels (e.g., search engines, social media, email)
  • Pros and cons of each channel
  • Choosing the right channels for your business

 

Module 4: Digital Marketing Strategy

  • Defining business objectives and key performance indicators (KPIs)
  • Setting SMART goals for digital marketing campaigns
  • Creating a basic digital marketing plan

Module 5: Content Creation and Optimization

  • Importance of high-quality and engaging content
  • Basics of content creation and copywriting
  • Introduction to search engine optimization (SEO) techniques

Module 6: Social Media Marketing

  • Overview of popular social media platforms (e.g., Facebook, Twitter, Instagram)
  • Building brand presence and engaging with the audience
  • Introduction to social media advertising

Course Delivery:

  • Lectures: Video-based lectures explaining key concepts and strategies.
  • Practical Examples: Real-life examples to demonstrate the application of digital marketing concepts.
  • Quizzes and Assessments: Assessing your understanding of the course material.
  • Discussion Forums: Engaging in discussions with fellow learners and instructors.

Course Materials:

  • Recommended Readings: Suggested articles and resources for further exploration.
  • Supplementary Resources: Links to additional online resources to deepen your knowledge.

Prerequisites:
No prior knowledge of digital marketing is required. Basic computer literacy and internet usage skills are recommended.

By the end of this course, you will have a solid understanding of digital marketing fundamentals and be ready to explore more advanced topics in the field. Get ready to embark on your digital marketing journey!

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